Required Watching is a cinematic content brand with a bold, nostalgic identity inspired by 90s
video rental stores. The site blends education, entertainment, and deep film analysis with
immersive design and interactive storytelling.
The goal is to create a site that feels like walking into a neon-lit video rental store built for
cinephiles and filmmakers, where everything from the menu to transitions feels on-brand,
interactive, and essential.